Internet Marketing Campaign
1) Define the target market space and the marketing needs of the client.
2) Evaluate current company branding and existing internet presence.
3) Research product competition and create an impact study using trends and metrics for current search engine activity.
4) Formulate a strategy for market penetration into the desired sector along with an overall budget.
5) Create a prime marketing directive and design a custom tailored product specific internet marketing program.
6) Implement a detailed plan of action with an appropriate business strategy timeline.
7) Deliver and execute the marketing program to meet the obligations to the client and their performance expectations.
8) Measure, ascertain and evaluate the effectiveness of the overall plan of action and business strategy.
9) Make changes and adjustments as needed to complete the marketing program as outlined during the campaign cycle.
10) Review monthly performance statistics with the client for internet search engine ranking and market position.
Internet Marketing Strategy
1) Use One Message – An effective advertising campaign usually delivers a single main message.
2) Create credibility and a good reputation using advertising claims that provide real solutions to an existing problem.
3) Test market by geographic location to maximize target market penetration.
4) Centralize all marketing material around a main theme or message with easy to understand benefits from use of the product.
5) Create curiosity utilizing memorable marketing advertising that generates product interest and makes the consumer want more product information.
Search Engine Optimization
1) Create a highly optimized main website for the corporate profile.
2) Design and utilize feeder microsites to increase internet branding and exposure with the top search engines (Google, Yahoo and Bing).
3) Use videos, internet advertising, product reviews and images to increase company and product visibility to the consumer.
4) Distribute content to other websites to create backlinks and redirect traffic to product advertising and the main corporate profile.
5) Utilize existing distribution network to expedite the search engine ranking process.
Services Provided
1) Initial Consultation
2) Company and Product Evaluation
3) Company Internet Market Analysis
4) Competition Internet Market Analysis
5) Company Internet Marketing Business Strategy
6) Geo Target National Marketing – Analysis and Testing
7) Website Design and Web Hosting
8) Digital Media – Internet Advertising Materials, Videos, Product Literature
9) Network Distribution – Corporate and Product Content Advertising
10) Search Engine Optimization SEO (Google, Yahoo and Bing)
11) Organic (Natural) Search Engine Results Page (SERP) Ranking
12) Internet Product Branding and Visibility